It's tough to make the transition from traditional paste to tabs - it's a whole different kind of product. I've tried several in my effort to get away from wasteful tubes, this has by far been my favorite. I love the cinnamon flavor and that it's offered with fluoride (a must for my dental health). It leaves my mouth feeling cleaner than any other tab I've tried. One tab works great for me, but I could see how some folks might prefer two to get closer to that paste-like mouthfeel. It's also great for travel. I will definitely keep buying!