Blog — wrapping

The art of gift wrapping has a long and intricate history that extends beyond convenience. A thoughtfully wrapped present can be a joy by itself, building anticipation in the receiver in the best possible way. Yet, conventional gift wrap is a significant source of waste. The U.S. spent an estimated $12.7 billion on gift wrap including wrapping paper and assorted bags in 2017, according to a paper by Sundale marketing research. Most of that gift wrap cannot be recycled due to inks used and plastic lamination, so all of this paper is destined to be purchased, torn up, and cast...